MERCURI European Master in Customer Relationship Marketing-en
Master's DegreePresential

MERCURI European Master in Customer Relationship Marketing: Programme

Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.

List of Subjects

Course 1
Subject ECTSTypeSemLanguage
Consumers And Markets Uniwersytet Ekonomiczny W Katowicach Poland30OB1English
Relationships And Measurements. Université Grenoble Alpes (France) 30OB2English
TOTAL ECTS60

Uniwersytet Ekonomiczny W Katowicach (Poland)

Subject ECTSTypeSemLanguage
Psychology And Sociology Of Consumption5OB1English
World And European Economics 5OB1English
Consumer Behavior5OB1English
Consumer Law And Consumer Protection5OB1English
Cross – Cultural Competences 5OB1English
Communication Skills3OB1English
Languages Polish/French 2OB1English
TOTAL ECTS30

University Of Bergamo Italy

Subject ECTSTypeSemLanguage
CSR for CRM9OB2English
Special Issues In International Economics6OB2English
Retail And Sales Marketing6OB2English
Experiential Marketing And Brand Management6OB2English
Additional Diploma Couse: Business History* 6OB2English
Languages Italian/Other 3OB2English
TOTAL ECTS36

* Additional course required to obtain a Master's Degree from the University of Bergamo (Italy).

* Subject not offered in the current academic year. The syllabus content for this course is not available.

CM Core Modules  |  OB Obligatory  |  OP Optional  |  PR Practical  |  TFM Final Year Project

Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible. Access your intranet to submit documents, find useful information and check your application status from home!