Markstrat es una competición de marketing con un software de simulación. Dicha competición está organizada por la red Dukenet y de manera rotatoria cada universidad hace de anfitriona.
Lugar: Edificio Luis Campos Górriz
Fecha inicio: domingo, 5 de mayo de 2019 a las 9:00 h.
Fecha fin: sábado, 11 de mayo de 2019 a las 19:00 h.
Facultad de Derecho,Empresa y CC. Políticas
Francisco Suay Pérez
Alumnos de simulación en Marketing y alumnos de las universidades de la red Dukenet de titulaciones similares.
Programa
Saturday 5th May
10:00-13:30 For instructors: Preparation of the simulation
Trial periods for new instructors
10:00-13:00 For students: sports activities at the beach- Organized by UCH Sports
13:00-14:30 Lunch
Monday 6 th May
8:00 Bus pickup at River Hostel
9:00-10:00 Official opening for students: Introduction to Dikenet and Schedule Markstrat session
10:00-11:00 Introduction nº 1 to the markstrat simulation and technical presentation -AULA MAGNA
11:00-13:00 Trial round
13:00-14:00 Lunch - at the university cafeteria
15:30-18:00 Rounds 1-2
18:00-18:45 Introduction about positioning and R&D
19:00 International dinner at Cafeteria UCH
20:30 Bus return to River Hostel
Tuesday 7th May
8:00
Bus pickup at River Hostel
9:00-10:30 Presentation of 1 st report
10:30-12:00 Round 3
12:00-13:00 Lecture: Objectives, strategy and planning
13:00-14:00 Lunch
14:00-19:00 Round 4-5
19:00 Bus return to River Hostel
Wednesday 8 th May
8:00 Bus pickup at River Hostel
9:00-12:00 Round 6-7
12:00-12:30 Peer assessment
12:30-13:00 Reception with Rector and vicerector
13:00-14:00 Lunch Paella
14:00-19:00 City tour Ciudad de las artes y las ciencias, America´s cup port, Malvarrosa beach
19:00 Bus return to River Hostel
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